Did you catch my post last week about The Great Ditto Re-brand? I tell you, as someone who brands other people’s businesses for a living it has completely staggered me how overwhelming it is to work on your own business.
At our team meeting today, we discussed the check list of tasks that need to be finished before we launch. In preparation for our meeting, I’d jotted down a quick list of about 5 tasks: complete the domain mapping for our new website, update our social media profiles, send our new stationery to print, create our new posters and outdoor signs, update our invoices. That list quickly doubled in size – and I was reminded how valuable our service is to clients, as I wished I had somebody objective on side to co-ordinate all of this, as we do for the brands we work on.
We’re a whisker away from getting ready to launch now, and the focus is on the finishing touches which will make sure we create the right impression with our new branding. And, of course, it’s about SO much more than creating a logo and putting the website live (my current task is finding the perfect ribbon to tie up our packages that get sent to our clients), with all the little details making the difference.
I’d originally planned to chronicle our rebrand through the blog, but instead I’m looking forward to sharing our story with you on the new blog which will be live in the next couple of days. For now, follow the story on Twitter and keep your eyes peeled for more news!