I’ve been so excited to share this project with you! Danielle Rumbelow of Eat N Mess was the first lucky person to grab one of our Spotlight slots, benefitting from having us style her brand at a reduced rate while providing extra support to get her message just right. That said, she arrived at our briefing session fizzing with energy, full of big ideas and plenty of vision so didn’t need a great deal of direction! Here’s the story of the Eat N Mess rebrand.
Danielle launched Eat N Mess two years ago, selling cakes, tray bakes and all sorts of delicious baked goodness at Farmers’ markets and foodie markets in London. She had gained a loyal following from people who adore her cakes, and make a special trip to buy their favourite treats from her stall at the trendy London markets. Her existing logo looks too home-made to get her to where she wants to go, and so Danielle approached Ditto ready to take the leap and create a more stylish, grown up and trendy brand design. The goal was to create an identity that conveys the fashionable, foodie vibe that will propel the business towards greater success.
The season personality
The Eat N Mess brand is rooted mainly in Autumn, with Summer influences. Autumn businesses are passionate, hardworking and honest. They are authentic, they are challengers and they care deeply about provenance. On the other hand, summer personalities are sleek, graceful and chic. Autumn lends a wholesome, nostalgic and trendy mood while summer influences will ensure your brand feels sophisticated and desirable. The two seasons work beautifully together; the chunky fonts associated with Autumn look amazing in a faded, vintage-themed colour palette, with hand-rendered typography added for a quirky feel.
The colour palette
The colour palette is a quirky blend of Autumn and Summer shades. A sunny yellow provides a happy, positive and feel-good mood; dusty rose provide a more laid back and gentle feel, deep orange creates an unexpected pop of colour, a faded cornflower blue is relaxed and muted, and the mint green keeps everything feeling fresh. The addition of charcoal grey as a base colour grounds the palette and provides the perfect shade to balance the brighter shades elsewhere in your palette. We’ve been careful to use grown-up shades rather than ice-cream pastels, which would undermine the message and feel too naïve.
The brand board
The overall mood of this board is quirky and trendy. Strong slab san-serifs are contrasted with the expressive, distinctive and flowing lines of the hand lettered script logo created by Dan; clean lines are softened with hand rendered illustrations crafted by Derek to provide character, and the styling creates a welcoming and homely feel. I just love how these elements combine to create an identity with real substance and heart – it just feels so warm and nostalgic.
Danielle has just launched her Kickstarter campaign to help fund her new shop in Sevenoaks. Take a look at her campaign and back her here!